BUILDING A FURNITURE BRAND

A personal project for learning purposes.

SUCASA is a trendy and luxurious home furniture brand that caters to middle-aged men and women interested in recreating their homes to upgrade their living.

Wireframe and high fidelity designs are for website and mobile.

Logo created by me.

I do not own any of the images - all images are for personal use only.

LAUNCHING A SKINCARE BRAND

Launched campaign and executed several assets for a newly released product of a big pharma brand, on its US Consumer launch and Global launch.

Worked with a full agency team including Copy and UX to build wireframes and acted as lead Art Director to execute layouts in Figma and conceptualize interactivity

Preview tour of website functionality and interactivity

Other notable works include a website template file (in Figma and Dev) for Global brands to utlitize, a monograph document for HCPs, email templates, among others

LAUNCHING A CUSTOMER EXPERIENCE BRAND

Branding and executing design on assets for a patient support brand, including website, collaboration print pieces, and welcome kit

Worked with a full agency team in conceptualizing and creating multiple pieces for both HCPs and consumers

REBRANDING OF PHARMA BRAND CAMPAIGN

Rebranding campaign and redesigning consumer website for a big pharma brand client

Worked with a full agency team including Copy and UX to build wireframes and acted as lead Art Director to execute layouts in Figma

CIRCUS: GRACE CHURCH SCHOOL

An annual fundraising event for Grace Church School in Manhattan, New York. The theme is Circus and every year, the promotions highlight the faculty members. Photo manipulation was used to place their faces on old photographs. Collaterals included posters and social media images.

GCS: Circus

Stock Star

A self-made board game that addresses the problem of today’s youth’s lack of knowledge about investing. It aims to educate beginners about the basics of the stock market and Investing.

I made this project during my senior year in college with the objective of providing a solution to a problem in society.

Stock Star comes with various pieces ranging from chips, cards, to paper money.

Infographics

Print Infographic Booklet

Sleep Infographics Poster Mockup

An independent reworking of a printed poster from WebMD about sleeping for kids. Information and mockup advertisement from WebMD.

For original version, click here

Cystic Fibrosis Infographic Posters

Carefully designed digital pieces for awareness of Cystic Fibrosis or CF, for short. The challenge was understanding medical terms and information and converting it into simple visual elements for the common reader.

Infographs

Video

Works involved putting together a storyboard with all design elements in and working with production and animation studios to bring the work to life

This video was used for the client’s internal team as a sizzle video. I worked another Art Director for the layouts and we collaborated with an animation studio for production

This video is a quick ad for a client's new offering. I worked on the storyboard and layouts and worked with the in-house production studio to build the animations.